While I'm trying to remember which tax code goes with which tax break
I over hear the two elderly gentlemen sitting next to me (ok, they were
probably only 60). They were trying to close a business deal, but
needed to know if so-and-so would go for it. Neither of them had his
contact information on hand. The simple response was "Pull up his
LinkedIn and the Ilk: These sites can very from place to place, such as MyPractice (primarily seems to be MN Lawyers), Xing (Europe and Asia market),
Talkbiznow, Ryze, PartnerUp, ect... These can be great ideas for
social networking sites, but their application seems a little weak.
This may be due to the fact that the clients that most people are
looking for are not on the site.I do like the fact that, for a small
firm like ours, the LinkedIn account can be essentially a resume/ad to
potential clients, and can be easily viewed by people outside the
network. It also seems to come near the top on google searches.
But for the most part, I'm not sure it extends to networking as much as it
could. Say you were looking for a CPA or private investigator among
your contacts. Unless you have been diligent at keeping up your
"Profile Organizer," chances are, you will be searching in the dark.
Summation: nice for advertising your business resume, not so great for networking.
These “micro-blogging” sites seem to be less focused on keeping people
interacting, and more about allowing you to tell everyone what your
doing. Sometimes this seems to be a valuable resource, say when a new blog just came out that you really liked and want to spread the word. Or maybe when you made the decision to go to Buffalo Wild Wings instead of the YWCA.
As you can see, the usefulness is only there if the reader actually cares. Personally, one of the biggest uses of Twitter for Ascheman & Smith, is their willingness and ability to integrate with Facebook and LinkedIn to
essentially “RT” our status updates.
Conclusion: As I mentioned, this is only my perception of how the social networking sites can be used for businesses. I know that many of you have different opinions. Leora Maccabee also has some great insights into social networking for lawyers. Please let me know what you think.
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